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Entrepreneurial Women
Finding success in home-based businesses
BY TRACY BEAN |
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Are you tired of commuting to a job everyday? Does your job hold little promise of real advancement? Do you want to spend more time with your family and have the freedom and money to do what you want? In short, do you want to be your own boss? If the answer is yes, you're not alone.
The home-based business revolution is now in full swing, offering thousands of business owners the flexibility and freedom to work on their own terms, and to have control over their financial independence. Nearly 40 percent of all U.S. businesses are women-owned, and by 2025 the U.S. Census Bureau projects it will rise to 55 percent.
Potential business owners are bombarded with an abundance of home-based business offfers that promise to make you a millionaire virtually overnight. But before you quit your day job, experts caution that you put in the time necessary to achieve the reward.
"Millionaire Women-Success Secrets of 16 Who Made It From Home," a new book by local author and marketing professional, Jeanne Torrence Hauer, provides case studies of 16 successful women entrepreneurs who began businesses at home that eventually reached $1 million in annual sales. A cross section of business types and locations were profiled, including major consumer national brands such as Lillian Vernon, Mary Kay Cosmetics, and Two Men and Truck. Among the business-to-business profiles included are Quest Personnel, Nature's Choice and Jones Worley Communications.
During her three years of researching and interviewing successful women, Hauer said she learned that, although many of the women had to overcome great odds, success is more attainable today than ever before.
To read more on this article be sure to pick up the latest issue of Kaleidoscope Magazine! |
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